Launched: 12- March-2019
Client: #SiEU

Try the Facebook AR effect here:
https://bit.ly/2OwA9Ps


Context:

#sieu campaign was a statement made by a private NGO against the authorities regarding lack of transport infrastructure. They build a private 1meter of a highway.


Our execution:
We created a Facebook filter using the latest augmented reality technology.
The users can be part of the campaign by creating their own digital meter of a highway.
This facebook AR app was launched 3 days before the event and reached almost 100k of users.

Our Digital project got an instant media cover :

EUROPA FM: https://bit.ly/2OsVvx7
SART-UP Cafe: https://bit.ly/2DcL8Zn